Signs as Advertising

According to ISA, Manufacturer performed a study of its clients to determine how the customers became aware of local businesses. Thousands of shoppers were asked, “How did you learn about us?”

The results were obvious. Figures clearly show that the signs attracted 50% of the start-up businesses’ new customers – considerably more than any other form of advertising.

How did you learn about us?

Over time, most of your business will come from repeat business and less sales will be directly due to your sign. “Even more importantly, studies show that on any given day, as many as 35% of the people passing your business have never seen it before and could become first-time customers because of your sign.”